Client Overview

• Company Name: Showmobud
• Industry: Cannabis Social Networking
• Website: Showmobud
• Crowdfunding Link: Investment Showmobud
• Project Start Date: November 2024
• Current Status: Ongoing (March 2025)

About Showmobud

Showmobud is a review-based social networking platform for cannabis enthusiasts, dispensaries, and industry professionals. It aims to create a centralized hub where users can explore cannabis products, share experiences through reviews, and engage with the community.

Unique Features of Showmobud:

✅ Users earn rewards for leaving product reviews.
 ✅ Provides personalized budtender updates on cannabis laws, events, and trends.
 ✅ Encourages community engagement through networking and knowledge sharing.

Our Role & Responsibilities

Leadssinc has been handling Showmobud’s marketing, branding, and pre-launch strategy, while a separate team works on web and app development.

Our work started in November 2024, but the project was paused in January 2025 due to internal restructuring. It resumed in February 2025, and since then, we have been actively working on marketing, branding, and community engagement to ensure a successful launch.

Marketing Timeline & Strategies (November 2024 – March 2025)

🔹 November 2024 – Project Kickoff & Strategy Development

• Conducted market research and competitor analysis to define Showmobud’s positioning.
• Created buyer personas (cannabis consumers, dispensary owners, industry professionals).
• Developed a pre-launch marketing strategy, including branding and user acquisition plans.
• Established Showmobud’s mission, vision, and core messaging.

🔹 December 2024 – Branding, Community Building & Awareness

• Designed branding elements, including logos, social media templates, and promotional content.
• Created Showmobud’s social media presence (Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Formed WhatsApp groups to build an early user community.
• Launched email marketing campaigns targeting potential users and investors.
• Developed an SEO-optimized blog strategy to improve online visibility.

🔹 January 2025 – Crowdfunding & Investor Engagement

• Designed a conversion-focused crowdfunding landing page.
• Created pitch decks and investor outreach emails.
• Started targeted email campaigns to attract potential investors.
• Ran paid advertising campaigns to drive traffic to the crowdfunding page.
• Produced high-quality video content featuring Showmobud’s founder, Kevin, explaining:
  ✅ What is Showmobud?
   ✅ Why should you join Showmobud?
   ✅ How to earn rewards by reviewing dispensary products?

⛔ Pause in Marketing Activities (January 2025 – February 2025)

🔹 February 2025 – Relaunch & Audience Re-engagement

• Reassessed marketing goals and adjusted strategies for a strong relaunch.
• Restarted WhatsApp promotions & email marketing campaigns.
• Launched interactive social media campaigns to rebuild engagement.
• Published educational videos & reels to attract and educate users.
• Restarted social media ads and influencer outreach.

🔹 March 2025 – Scaling Social Media & Paid Advertising

• Implemented a structured content calendar with daily posts and updates.
• Ran A/B testing on ad creatives for better performance.
• Focused on organic social media growth through:
  ✅ Trending hashtags & viral content
   ✅ Collaborations with cannabis influencers
   ✅ Encouraging user-generated content (UGC)
• Launched a dispensary partnership program to onboard cannabis businesses.

Key Achievements So Far (November 2024 – March 2025)

📈 Community Growth & Engagement
 ✔️ Established Showmobud as an authority in the cannabis industry.
 ✔️ Built an active social media and WhatsApp community.
 ✔️ Increased organic engagement through interactive content.

💰 Investor Interest & Crowdfunding Success
 ✔️ Designed an effective crowdfunding landing page.
 ✔️ Implemented email outreach & investor engagement.
 ✔️ Generated high website traffic & investor inquiries.

🎥 Content & Video Marketing Success
 ✔️ Produced high-quality educational videos featuring Showmobud’s founder.
 ✔️ Increased video engagement and brand awareness.

🚀 Pre-Launch Success & Future Plans
 ✔️ Established a strong foundation for Showmobud’s official launch.
 ✔️ Optimized the lead nurturing funnel for maximum conversions.

Next Steps & Ongoing Work (March – April 2025)

With one month left before the app launch, we are focusing on:

✅ Scaling Paid Ad Campaigns – Increasing ad budgets for better reach & conversions.
 ✅ User Onboarding Optimization – Ensuring a smooth sign-up process for early adopters.
 ✅ Finalizing Launch PR Strategy – Collaborating with media outlets for press coverage.
 ✅ Boosting Influencer Marketing – Engaging with cannabis content creators for endorsements.
 ✅ Enhancing SEO & Blog Strategy – Driving organic traffic through high-quality content.

Conclusion

Showmobud is set to revolutionize the cannabis industry with a community-driven, review-based social platform. Our comprehensive marketing, branding, and pre-launch efforts have built significant awareness and credibility, setting the stage for a highly successful launch.

At Leadssinc, we specialize in end-to-end digital marketing for startups and businesses, ensuring maximum growth & visibility. This case study is a testament to how our strategic approach helps brands scale and thrive in competitive markets.